EU AI Act — what changes from August 2026

A clear overview of the new EU rules on artificial intelligence and what companies need to do before the deadline.

Background

The EU AI Act (Regulation EU 2024/1689) is the world’s first comprehensive regulatory framework for artificial intelligence. It entered into force on 1 August 2024, with a phased rollout:

  • February 2025: prohibition of banned AI practices (social scoring, subliminal manipulation, mass biometric surveillance)
  • August 2025: obligations for general-purpose AI models (GPAI) and governance structures
  • August 2026: main obligations for high-risk AI systems (Annex III)
  • August 2027: obligations for AI in regulated products (Annex I)

Penalties are among the highest in the European regulatory landscape: up to 7% of global turnover for prohibited practices, 3% for non-compliant high-risk systems, 1% for providing false information to authorities.

What companies need to do

1. AI system inventory

The first step is identifying every system that uses AI, including those provided by third parties (SaaS, APIs, embedded models). According to Deloitte (2024), fewer than 25% of organisations have completed this census.

2. Risk classification

Each system must be categorised on the scale defined by the regulation:

  • Prohibited: social scoring, manipulation, mass biometric surveillance
  • High risk: AI systems in healthcare, credit scoring, HR, justice, critical infrastructure
  • Limited risk: chatbots and systems with transparency obligations
  • Minimal risk: most AI systems — no specific obligations

3. Conformity assessment

For high-risk systems, organisations must prepare:

  • Complete technical documentation
  • Risk management system
  • Training data quality requirements
  • Transparency and human oversight
  • Accuracy, robustness and cybersecurity

4. Internal governance

The organisation must define:

  • Internal policies on AI use
  • Roles and responsibilities (who oversees AI systems)
  • Staff training
  • Post-deployment monitoring procedures

Overlaps with GDPR and NIS2

The AI Act does not exist in isolation. It overlaps with:

  • GDPR: protection of personal data used for training, Data Protection Impact Assessment (DPIA), data subject rights
  • NIS2: cybersecurity of AI systems in critical infrastructure, incident reporting, risk management

McKinsey (2024) estimates that managing the three regulations in silos costs 40-60% more than an integrated approach. With a unified platform, the incremental cost drops to 10-15%.

Key deadlines

DeadlineObligation
Feb 2025Prohibited AI practices
Aug 2025GPAI + governance
Aug 2026High-risk systems (Annex III)
Aug 2027Regulated products (Annex I)

Sources: Regulation EU 2024/1689 (EU AI Act), PwC EU AI Act Survey 2024, Deloitte State of AI 2024, McKinsey “The compliance convergence” 2024.

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